094 90 48200     Get SUPPORT

Aniar IT Services Blog

Getting a Better Sense of Customer Relationship Management

Getting a Better Sense of Customer Relationship Management

I’m sure I don’t need to tell you how important it is to have a handle on your clients’ needs. After all, how else are you supposed to offer them the level of service that they need to remain satisfied enough to stay subscribed to what you offer? This endeavor is exactly why a customer relationship management (or CRM) system is so crucial.

What is Customer Relationship Management?
Customer relationship management is effectively how a company can gauge and improve their interactions with their clients, gradually coaxing them toward repeated business transactions. By compiling data from the many points of contact that a prospect or repeat customer has with a business, that business can build a profile that will help inform their next steps.

With data able to be drawn from website and social media activity, live chat and telephone conversations, and a customer’s purchase history, CRM software can heavily assist you by constructing a database of customer information. Some can even automate certain processes, assisting a company’s marketing and sales forces in more effectively communicating with customers from a more informed standpoint, or allowing labor to be saved by leading an incoming caller through a precomposed voice menu to direct them to whom they need to reach.

A CRM can also be used to optimize internal tasks, like the managerial responsibilities of Human Resources, processing analytics, and automating certain workflows. Some CRM solutions have even begun to incorporate artificial intelligence to better predict a customer’s trajectory.

Customer relationship management systems can be hosted on-premise or delivered over the Internet as a cloud-based solution.

Putting a CRM to Use
A CRM can be leveraged in any number of ways for your business to embrace. Social media engagement can be monitored to identify which platform is most used by an audience, monitoring keywords and brand mentions. Otherwise, it can be used to assist in addressing feedback over social media.

Speaking of feedback, a CRM system can also be of use in a business’ contact center, collecting data from service calls to inform a company’s sales and marketing efforts, as we mentioned above. This is especially useful in a business-to-business application, as it can help to optimize a business’ journey through the sales and marketing funnel.

If a CRM system sounds like something that your company should implement, reach out to Aniar IT Services by calling 094 90 48200 .

Can You Afford to Ditch Your Telephone System for ...
Tip of the Week: 5 Tricks to Using Windows


No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Tuesday, October 23 2018

Captcha Image

Mobile? Grab this Article!

QR-Code dieser Seite

Tag Cloud

Tip of the Week Security Technology Best Practices Privacy Tech Term Google Email Cloud Business Computing Data Backup Microsoft Hackers Innovation Network Security Internet VoIP Data Malware Data Recovery User Tips Hardware Mobile Devices Workplace Tips Communication Cloud Computing Browser Android How To Small Business Internet of Things Artificial Intelligence Backup Smartphones IT Services Managed IT Services Windows 10 Communications Computer Computers Chrome Software Windows Network Cybercrime Collaboration Applications Saving Money Cybersecurity Smartphone Two-factor Authentication Data Security Passwords Data Protection Server Hosted Solutions Efficiency Word Ransomware Information Gadgets Router Vulnerability Office 365 Money Connectivity Business Management IT Support Miscellaneous BDR Business Spam Outsourced IT Facebook Business Continuity Mobile Device Management Remote Monitoring VPN Windows 7 IT Plan Settings Password Managed IT services OneNote Virtualization Redundancy Blockchain Telephone Systems Unsupported Software Data Storage Social Engineering Avoiding Downtime Apps Phishing Microsoft Office Spam Blocking Comparison Identity Theft Virtual Assistant Productivity Bring Your Own Device Website Operating System Managed Service IT Management Law Enforcement Save Money Paperless Office App Sports Managed IT Upgrade Scam BYOD CES Fraud Encryption Update Social Media Business Intelligence Telephone System Infrastructure Keyboard Content Management HVAC Root Cause Analysis Amazon Computer Care Private Cloud File Sharing eWaste Thought Leadership Disaster Recovery Wi-Fi Outlook Government Cast Bandwidth Skype Machine Learning Printer Staff Travel Remote Work Cryptocurrency Charger Hosted Computing Voice over Internet Protocol Mobile Computing Wireless Internet Amazon Web Services Accountants Augmented Reality Patch Management Public Cloud Training Legal Automation Tools Work/Life Balance Frequently Asked Questions Recovery Password Manager Nanotechnology Start Menu YouTube Mouse Safe Mode Data loss Wireless Charging Inventory Sync Multi-Factor Security Smart Office Computer Fan HIPAA USB Millennials Networking Holiday The Internet of Things Remote Worker Software Tips Criminal Excel Business Mangement Smart Tech Digital Signature Cortana Alert Google Apps Mobile Device Document Management FENG Camera Electronic Medical Records Wire Value Workforce Enterprise Content Management Online Shopping Big Data Flash Google Docs Wiring Addiction PDF Tip of the week Gmail Specifications Credit Cards Workers Access Control Telephony Trending Data Management Password Management Meetings Evernote Cleaning HaaS Solid State Drive Firewall Downtime Windows Server 2008 Windows 10s MSP Google Drive Recycling Devices Servers HBO Screen Mirroring Authentication Entertainment Warranty Human Resources Botnet Telecommuting Employer-Employee Relationship NIST Practices Audit Unified Threat Management Physical Security Cache Public Speaking Emergency Compliance Presentation Lithium-ion battery Hard Drives Wireless Technology 5G Regulation Tech Support Search IBM Quick Tips Safety Productivity WiFi Twitter Marketing Hacker Budget Company Culture CrashOverride Customer Relationship Management Competition IP Address Users Managed Service Provider Managing Stress Customer Service Printers Hiring/Firing Mobile Office Domains Fun Wireless Windows 10