094 90 48200     Get SUPPORT

Aniar IT Services Blog

Getting a Better Sense of Customer Relationship Management

Getting a Better Sense of Customer Relationship Management

I’m sure I don’t need to tell you how important it is to have a handle on your clients’ needs. After all, how else are you supposed to offer them the level of service that they need to remain satisfied enough to stay subscribed to what you offer? This endeavor is exactly why a customer relationship management (or CRM) system is so crucial.

What is Customer Relationship Management?
Customer relationship management is effectively how a company can gauge and improve their interactions with their clients, gradually coaxing them toward repeated business transactions. By compiling data from the many points of contact that a prospect or repeat customer has with a business, that business can build a profile that will help inform their next steps.

With data able to be drawn from website and social media activity, live chat and telephone conversations, and a customer’s purchase history, CRM software can heavily assist you by constructing a database of customer information. Some can even automate certain processes, assisting a company’s marketing and sales forces in more effectively communicating with customers from a more informed standpoint, or allowing labor to be saved by leading an incoming caller through a precomposed voice menu to direct them to whom they need to reach.

A CRM can also be used to optimize internal tasks, like the managerial responsibilities of Human Resources, processing analytics, and automating certain workflows. Some CRM solutions have even begun to incorporate artificial intelligence to better predict a customer’s trajectory.

Customer relationship management systems can be hosted on-premise or delivered over the Internet as a cloud-based solution.

Putting a CRM to Use
A CRM can be leveraged in any number of ways for your business to embrace. Social media engagement can be monitored to identify which platform is most used by an audience, monitoring keywords and brand mentions. Otherwise, it can be used to assist in addressing feedback over social media.

Speaking of feedback, a CRM system can also be of use in a business’ contact center, collecting data from service calls to inform a company’s sales and marketing efforts, as we mentioned above. This is especially useful in a business-to-business application, as it can help to optimize a business’ journey through the sales and marketing funnel.

If a CRM system sounds like something that your company should implement, reach out to Aniar IT Services by calling 094 90 48200 .

Can You Afford to Ditch Your Telephone System for ...
Tip of the Week: 5 Tricks to Using Windows


No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Tuesday, May 21 2019

Captcha Image

Mobile? Grab this Article!

QR-Code dieser Seite

Tag Cloud

Tip of the Week Security Technology Best Practices Business Computing Privacy User Tips Cloud Productivity Google Email Tech Term Internet Microsoft Innovation Network Security Data Hosted Solutions Data Backup Workplace Tips Data Recovery Hardware Mobile Devices Smartphone Communications Malware Communication Efficiency Hackers Android Cloud Computing VoIP IT Support IT Services Smartphones Windows 10 Business Managed IT Services Small Business Software Network Gadgets Browser Business Management Mobile Device Backup Internet of Things Artificial Intelligence Chrome How To Server Windows Collaboration Router Spam Cybersecurity Outsourced IT Computer Business Continuity Office 365 Word Cybercrime Information Saving Money Applications BDR Computers Passwords Data Protection Vulnerability Operating System Holiday Phishing Users Miscellaneous BYOD Ransomware Connectivity Social Media Money Facebook Managed Service Mobile Device Management Paperless Office Settings Encryption Data Security Two-factor Authentication Keyboard Unsupported Software Content Management Telephone System Augmented Reality Botnet Data Storage VPN Windows 7 Password Disaster Recovery Staff Managed IT services Blockchain Government Apps Redundancy Voice over Internet Protocol Automation Machine Learning Spam Blocking Telephone Systems Cryptocurrency Microsoft Office Display Software as a Service Bring Your Own Device Social Engineering Training IT Management Avoiding Downtime Website App Identity Theft Comparison Meetings Google Drive Upgrade Google Docs Virtual Assistant Access Control Law Enforcement Sports Private Cloud IT Plan Telephony Remote Monitoring CES Scam Save Money OneNote Managed IT Fraud Update Wi-Fi Infrastructure Business Intelligence Virtualization Human Resources Public Cloud Practices MSP Net Neutrality Cache Education HBO Servers Bing Employee eWaste Thought Leadership Telecommuting Entertainment Warranty Amazon Computer Care NIST 5G Vendor Computer Fan Bandwidth Unified Threat Management Data loss Cables Help Desk Charger Software Tips Hosted Computing Skype File Sharing ISP Wireless Internet OLED Outlook HVAC The Internet of Things Digital Signage Legal Travel Remote Work Hacker Printer Amazon Web Services Accountants Patch Management FENG Password Manager Nanotechnology Tools Work/Life Balance Mobile Computing Cortana Alert Wireless Charging Inventory Start Menu Cryptomining HIPAA USB Biometric Security Frequently Asked Questions Recovery Sync Multi-Factor Security Big Data Google Search Criminal YouTube Mouse WiFi Safe Mode Security Cameras Business Mangement Smart Tech Millennials Smart Office Quick Tips Digital Signature Networking Shortcuts Solid State Drive Google Apps Remote Worker Database Electronic Medical Records Wire Manufacturing Excel Windows 10s Online Shopping Save Time Downtime Addiction Microchip Flash Smartwatch Gmail Value Workforce Document Management Camera Credit Cards Screen Mirroring PDF Enterprise Content Management Wireless Mobility Audit Workers Physical Security Specifications Wiring Business Technology Employer-Employee Relationship Data Management Virtual Reality Tip of the week Evernote Cleaning Trending Proactive IT Root Cause Analysis Search Engine HaaS Health Recycling Devices Cast Windows Server 2008 Password Management Social Authentication Firewall Cabling Hard Drives Lithium-ion battery Search Wireless Technology Emergency Tech Support IBM Safety Compliance Productivity CrashOverride Marketing Budget Default App Customer Relationship Management Competition Regulation Managed Service Provider Twitter IP Address Customer Service Hiring/Firing Company Culture Mobile Office Domains Fun Windows 10 Managing Stress Public Speaking Printers Presentation