Now that text messaging is being used for marketing, it isn’t that rare to see messages in your inbox that are from businesses. Most of these messages, however, seem to come from a random number. Google has taken notice and is rolling out a way for businesses to verify that they are the ones that are sending users messages.
Most users that have an Android device use the Messages application to send and receive SMS messages. Companies that use this platform for marketing could have their messages routinely ignored because people don’t trust the content that comes from seemingly random numbers.
With verified SMS, however, every message that is sent to a prospect or customer is verified to actually come from the company. In fact, the recipient won’t even receive the message until it is verified. The content is transmitted with the business’ name, logo, and confirmed with a verification badge. Google has stated that the content is never revealed to them, meaning that the content is secure and sent privately like any other text message.
Obviously, you need to have a device that runs a recent version of Android mobile OS. To turn on Verified SMS:
Now you don’t have to waste time with unverified marketing or sales content.
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Seán is the Managing Director at Aniar IT Services and has been working in IT for over 20 years
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